Car hailing Service in Jimeta, Yola state, Nigeria with a mission to take taxi service to the next level, and offer remarkable service at very affordable prices
The brief
The brief was to create the following
A logo for the brand
A unique brand identity
Social media management
Our Approach
Logo mark
The logo mark is a route shaped like the first letter of the name Jabbama – (J) It is shaped particularly to represent moving from a point (home) to another destination and back to the point of safety (home) and also the unique nigeria road.
Brand Positioning
Having done our careful and meticulous research we created a unique brand colour for the brand and also focused on positioning the brand, We choose the Convenience-Based Positioning Strategy as its perfectly suited for Jabbama Cabs,We also focused on the human aspect of the brand, which is emotive and proactive.
